From – California-based Vitality Bowls has launched an expansion plan, targeting Los Angeles, San Diego, Portland, Austin and Phoenix. The healthy fast casual plans to open 15-20 locations by the end of 2021.

“As we reflect on a time full of trials and obstacles, it’s important for us to look ahead to 2021 with the persevering momentum that our franchise system has generated over the past year,” Roy Gilad, CEO of Vitality Bowls, said in a company press release. “The heights we reached in 2020 are testaments to all that we are capable of–our ability to keep growing, adapting and moving forward despite the challenges. We are incredibly proud of our franchisees and team members for their hard work and determination that led to last year’s victories, and we know 2021 will be even more abundant with success.”

After confronting the challenges of the COVID-19 pandemic that were imposed on the restaurant industry in 2020, the brand shifted its focus to off-premise strategies and customer experiences. The strategy resulted in an increased average ticket price, the addition of 60,000 Loyalty Program members and over 1.8 million açaí bowls sold, Gilad said.

The chain, which began franchising about five years ago, also added nine locations last year, entering Salt Lake City, Seattle, Colorado Springs and South Florida.

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California, and now has more than 145 cafes open or in development.

See full article here.

COVID-19 information

As we diligently follow COVID-19 updates and developments from the Center for Disease Control (CDC), most Vitality Bowls locations remain open as our team closely follows all public health recommendations to keep our customers, employees and communities healthy and safe.

Our goal has always been to provide the most nutritious food possible to our customers, and we are dedicated to that mission now more than ever.

Some aspects of the Vitality Bowls experience have been modified, including some locations limiting dining experiences to take-out and delivery only. Please contact your local Vitality Bowls regarding in-store dining availability.

We are confident that we will get through this together as a community. In the meantime, Vitality Bowls is here for you, to provide healthy, nutritious meals for you and your family.


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