BY NATION’S RESTAURANT NEWS – Similarly, the launch of digital ordering online and via mobile app two years ago has proven, like the food this 40-unit, fast-casual chain serves, to be a healthy choice. Digital ordering now generates about 30 percent of the chain’s daily sales.

“It’s a tremendous opportunity to find ways to engage with customers and drive orders,” said Uriah Blum, Vitality Bowl vice president of operations.

But the benefits go far beyond increased sales.

“It helps us provide a better customer experience by decreasing wait times,” said Blum, noting that many of the chain’s menu items are made fresh to order.

Additionally, Blum said the chain has reduced labor costs, as there is no longer a need to have an employee take phone orders. It has also reduced the number of customers who are unsatisfied with long wait times.

To better serve and communicate with customers, the chain recently revamped both the app and its online user interface, and said it plans to continue to improve its digital capabilities, eventually adding text messaging and push notifications.

“We are going to keep evolving, keep finding new ways to drive new business,” Blum said. read more

COVID-19 information

As we diligently follow COVID-19 updates and developments from the Center for Disease Control (CDC), most Vitality Bowls locations remain open as our team closely follows all public health recommendations to keep our customers, employees and communities healthy and safe.

Our goal has always been to provide the most nutritious food possible to our customers, and we are dedicated to that mission now more than ever.

Some aspects of the Vitality Bowls experience have been modified, including some locations limiting dining experiences to take-out and delivery only. Please contact your local Vitality Bowls regarding in-store dining availability.

We are confident that we will get through this together as a community. In the meantime, Vitality Bowls is here for you, to provide healthy, nutritious meals for you and your family.


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