From Ellen Sherberg at Bizwomen on June 11, 2024:
Children mold us in many ways. Tara Gilad’s daughter inspired a new business model than includes 70 Vitality Bowl restaurants all across the country.
Setting sail into entrepreneurship at 25, I embarked on a journey of building my own empire. After parting ways with my initial venture in finance staffing, I delved into the domain of health and wellness with the birth of Vitality Bowls in 2011.
This endeavor wasn’t just a strategic business move—it was a fusion of my entrepreneurial drive and my role as a mother, fueled by my daughter’s food allergies.
The idea of Vitality Bowls truly traces back to my upbringing, marked by an unconventional yet health-conscious childhood. I was raised amidst a community of nutritional enthusiasts; my palate was shaped by garden-fresh produce…I mean, how many kids can say their closest thing to dessert was carob or picking fruit from their mother’s garden? Our lifestyle emphasized self-sufficiency, with our sustenance drawn directly from the earth, instilling in me a deep-rooted appreciation for healthy eating.
At 16, my parents’ separation thrust me into a small city housing apartment, igniting within me a fervent desire for a better future. Determined to carve my own path, I pursued higher education through a maze of student loans and financial aid, majoring in organizational communications and a minor in health science with a clear vision of entrepreneurship.
Several years later, after my husband Roy and I had children, we discovered our daughter was born with severe food allergies. As she continued to grow up, the absence of a convenient place to dine out, especially with a busy schedule, became increasingly apparent. We needed a destination with food and service we trusted and realized we had to take it upon ourselves to do so.
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