HOW VITALITY BOWLS SETS ITSELF APART IN THE CROWDED FAST-CASUAL FIELD

RESTAURANT BUSINESS

By: Patricia Cobe

Tara Gilad and her husband Roy were pioneers in the now-trendy bowl segment, launching their superfoods cafe 10 years ago, before many consumers even knew how to pronounce acai. Their daughter, who was born with severe allergies, was the inspiration for the healthy concept, and the chain has since grown to 146 locations.