BY Franchise Journal – When Roy and Tara Gilad sought to solve a concern that hit close to home in 2011, the end result would ultimately be greater than what they could have imagined. 

At the time, the husband and wife duo realized that many nearby restaurants failed to offer safe eating environments for their daughter who has severe food allergies. In an effort to provide others faced with the same worry of an allergy-friendly, healthy food environment to nourish themselves and their loved ones, Roy and Tara created Vitality Bowls. 
Today, the company is based in Danville, California and has become a superfood pioneer with locations stationed coast to coast. 

Vitality Bowls offers the widest selection of superfoods, specializing in açaí bowls, a thick smoothie-like blend of the açaí berry native to South America. The bowls are topped with fresh fruit, organic granola and other superfood toppings including a list of organic options that are rarely found elsewhere. Additional antioxidant-rich menu items include salads, panini, fresh juice and smoothies. 

All items on the Vitality Bowls menu are made to order for each customer and prepared carefully to avoid cross contact of common food allergens.

In July of 2019, Vitality Bowls recorded that is had sold more than 5 million açaí bowls to fans across the nation since the company’s inception and reached sales of 1 million bowls in the year alone.   

As business owners, Roy and Tara Gilad combine a collection of skills that make the pair uniquely qualified to lead Vitality Bowls alongside each other.

Prior to founding Vitality Bowls, Roy honed his business leadership capabilities as the senior Vice President at K.A.D. Alliance, Inc., a tax, real estate investment and accounting firm where he specialized in investment, asset and system engagements for clients. 

Tara is a serial entrepreneur with a background in business ownership, retail and finance. With her developed business acumen, Tara is involved in all aspects of the business, specializing in franchise development.

Since beginning its franchising efforts in 2014, Vitality Bowls has experienced tremendous growth. The superfood pioneer quadrupled in size with more than 141 locations currently open or in development throughout the United States.  The Vitality Bowls franchise opportunity offers unique facets to prospective franchise members, such as simplistic internal operations, broad growth availability and the $500 million açaí market it was built upon, catering to consumers with high demand. 
The mission of Vitality Bowls is to bring health and wellness to every community across the country through fresh, high-quality superfoods, partnering with health-focused entrepreneurs to achieve it. The company is looking to grow by 25 units with 15 additional openings by the end of 2020 and with cafés established in nearly 20 states across the U.S., the momentum is only just beginning. 

In 2019, Vitality Bowls was included in Franchise Times’ 200+ list recognizing the 500 largest franchises in the industry and Inc. Magazine’s 500/5000 list for the nation’s fastest growing private companies. Also named one of Entrepreneur’s top food franchises, Vitality Bowls aims to redefine the fast-casual healthy food restaurant field at its locations across the country.

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