BY THE LUBBOCK AVALANCHE JOURNAL – Vitality Bowls, a new superfoods café, opened Thursday near Texas Tech.

Joty Brar, Lubbock Vitality Bowls franchisee, has brought in the California-based café to offer a healthy eating option in the Lubbock market.

“We hold a lot of integrity behind all of our products,” Brar said. “It’s a way for us to get the community to unite together and have that conversation about healthy eating, how important that is and how it really increases the quality of your life.”

The Lubbock Chamber of Commerce hosted a ribbon cutting for Vitality Bowls on Thursday at 2400 Glenna Goodacre Blvd. read more

Lubbock Chamber Ambassadors were given samples of smoothies and the Vitality Bowl, which includes organic açaí, strawberries and honey.

“I made some of my staff pick (Vitality Bowls) up for lunch, and we were all really full,” said Mike Laughlin, Lubbock Chamber Ambassadors co-chairman. “It was really delicious.”

Vitality Bowls specializes in açaí bowls that feature the Amazon’s antioxidant-rich berry, topped with a variety of super foods. The menu features the Energy Bowl, with organic açaí, goji berries and bee pollen; the Dragon Bowl, with organic pitaya, coconut milk and bananas; and the Vitality Bowl.

The brand recently announced additions to its kids menu, as well as fresh juices, organic soups, panini and salads.

Vitality Bowls was created by Roy and Tara Gilad, whose daughter has many allergies to various foods, Brar said.

“They had to create something that was not only nutritional, but delicious and be allergy free,” Brar said.

About 13 employees have been hired to help Brar run Lubbock’s Vitality Bowls.

“I phone interviewed about 100 people and saw about 65 and hired 13 individuals,” Brar said. “I hired people that had amazing stories, not only that inspired me, but I know they are going to inspire Vitality Bowls and become part of our story here.”

There are currently more than 20 Vitality Bowls restaurants across the United States and more than 20 franchise units under development.

“We’re excited to have Joty continue to grow the brand in Lubbock,” said Tara Gilad, Vitality Bowls co-founder. “Her business intellect and background experience with marketing is outstanding and will be vital to filling the demand for a healthy, fast, casual café in Lubbock.”

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