California-based healthy food café concept Vitality Bowls is adding a third spot in New Jersey. The brand signed a franchise deal with husband-wife team Hardik and Unnati Mistry.
Now, it expects to open in Clifton during the first half of 2026, according to a press release. The superfood café concept stems from Roy and Tara Gilad’s search to find safe, healthy food alternatives after discovering their daughter’s severe food allergies. It offers a menu of quick meals made with clean, high-quality ingredients, such as acai bowls, smoothies, juices, salads, grain bowls, wraps, and toasts.
Now, with more than 126 locations open or in development, the chain ranks as one of the fastest-growing franchises in the U.S. by Entrepreneur, Inc. 5000, Franchise Times, and Fast Casual. Commenting on the planned launch in Clifton, Hardik Mistry said, “Opening a Vitality Bowls café is a natural extension of my passion for health, wellness, and helping others live better lives.”A self-described entrepreneur with a background in IT, customer service, and operations, Hardik Mistry added, “When the opportunity to own a Vitality Bowls came up, I was immediately drawn to the brand’s mission of serving nutritious, high-quality food that fuels both body and mind.“ My goal is to create a welcoming space here in Clifton where guests can enjoy delicious, clean meals, supported by a strong team and consistent, top-tier service.”
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