From QSR Magazine – Allergy-friendly superfood café, Vitality Bowls, is building on the accomplishments of 2020 with a tactical 2021 franchise growth strategy and noteworthy milestones in the year ahead.
The brand has announced a dynamic expansion plan targeting metro U.S. markets, including Los Angeles, San Diego, Portland, Austin, Phoenix and more. With a pathway to open 15-20 new locations before the end of the year, the health-food concept is positioned for success.
“As we reflect on a time full of trials and obstacles, it’s important for us to look ahead to 2021 with the persevering momentum that our franchise system has generated over the past year,” says Roy Gilad, CEO of Vitality Bowls. “The heights we reached in 2020 are testaments to all that we are capable of–our ability to keep growing, adapting and moving forward despite the challenges. We are incredibly proud of our franchisees and team members for their hard work and determination that led to last year’s victories, and we know 2021 will be even more abundant with success.”
After confronting the challenges of the COVID-19 pandemic that were imposed on the restaurant industry in 2020, the brand’s innovative digital approach shifted its focus to off-premise strategies and customer experiences. The strategy proved to be effective, resulting in an increased average ticket price, the addition of 60,000 Loyalty Program members and over 1.8 million açaí bowls sold.
Vitality Bowls galvanized even more excitement in 2020 after entering new markets including Salt Lake City, Seattle, Colorado Springs, South Florida and more, resulting in nine new openings and six signed deals.
In addition to amplified expansion and ranking #1 on Entrepreneur’s Franchise 500 list in the “Acai Bowl” category, the brand’s 10-year anniversary is another milestone on the horizon for 2021. A decade after its conception and more than five years since it began franchising, Vitality Bowls is now solidifying itself as a long-standing leader and health-food pioneer in the restaurant sector.
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. The brand specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods. All items are made to order and prepared in a kitchen designed to avoid cross contact for customers with food allergies. All of the brand’s bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt or artificial preservatives, giving the purest taste possible.
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