BY THE POUGHKEEPSIE JOURNAL – Lesa Boom saw an opportunity in Wappingers Falls.
She and her husband, Mickey, moved to the area two years ago. Since then, they said a relative lack of healthful food options has grown increasingly apparently.
It’s that void that inspired the couple’s decision to open a Vitality Bowls location.
“It really feels like the right time to bring something like this to the area,” said Lesa Boom, co-owner of the business.
Vitality Bowls will bring its signature açaí bowl and other healthy options to Dutchess County when it opens mid-2018 at 1839 South Road in Wappingers Falls, the former Castaldo’s Deli location.
The North Californian chain specializes in superfoods, like açaí and goji berries, featured in various bowls, juices and salads. The restaurant also offers paninis, juices, coffee, kombucha and a variety of other dishes.
There are about 100 Vitality Bowls restaurants either in-operation or under construction in the U.S., with one New York store in Smithtown on Long Island.
Mickey Boom, who said he has visited chain locations while on business trips around the country, called the menu “unlike any other fast-casual eatery” in the county.
“My first bite of an açaí bowl at Vitality Bowls was a game-changer,” he said. “I want to bring that same experience to everyone in Dutchess County.”
The couple has ordered signage for the restaurant and is currently looking into contractors.
“Lesa and Mickey are exactly the right entrepreneurs to grow the brand in Dutchess County,” Vitality Bowls co-founder Tara Gilad said. “Their business intellect is outstanding. We are eager to see them fill the demand for a healthy fast casual café in Dutchess County.”