BY SMITHTOWN MATTERS – Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced the opening of its café in Smithtown. The new franchise location will be the first in New York and the first for Marlene Durai, who plans to open two additional cafés on Long Island.
“For fellow Long Islanders who are looking for healthy, great tasting food options, Vitality Bowls is going to be a major game-changer,” said Durai, who is also a certified Pilates instructor. “Vitality Bowls is unlike any other fast-casual eatery option in Smithtown. I can’t begin to describe the excitement I have to be pairing together my passions for wellness and business to open the first New York café.”
Slated to open on October 5, the new restaurant is located at 96 E. Main St. in Smithtown. The new restaurant will be the first Vitality Bowls location in New York, joining the 43 locations based nationwide. Delivery and catering will also be available along with easy ordering using Vitality Bowl’s mobile app.
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic, trendy café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.
The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently debuted Egg Panini made with organic, cage-free eggs and Superfood Waffles. Plus, fresh juices, soups, panini and salads are available in each café.
The eatery will also include a full-service organic coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha(espresso, CaCoCo superfood chocolate blend, steamed milk). Organic kombucha in a variety of flavors will also be available on-tap.
“We created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy, great tasting food can be an option for fast casual food and we are excited to have Marlene introduce the brand in New York. We look forward to seeing her grow her business on Long Island and sharing the Vitality Bowls message with the community.”
Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has nearly 70 locations open and in development across the country.