BY JACKSON FREE PRESS – California-based “superfood” cafe chain Vitality Bowls is opening two locations in Mississippi, one at 111 Colony Crossing Way in Madison and one 256 Dogwood Boulevard in Flowood.

#Roy and Tara Gilad founded Vitality Bowls in San Ramon, Calif., in 2011, after discovering their daughter has severe food allergies. The couple began franchising in 2014 and has since opened 100 cafes across the United States.

#The menu at Vitality Bowls centers around a dish called “açaí na tigela,” a Brazilian dish made of mashed, frozen acai fruit and topped with nutrient-dense “superfoods,” including berries such as acerola, camu camu and aronia; fruits such as mangosteens and graviola; maca roots, bee pollen and more. Vitality Bowls prepares all of its dishes in special kitchens designed to avoid cross-contamination among different ingredients for the sake of customers with food allergies.

#Vitality Bowls will also have a full-service coffee bar that will offer “superfood” drinks such as espresso, lattes and organic cold-brew coffee mixed with ingredients like acai, pitaya fruit and matcha tea leaves.

#For more information or to view the full menu, visit

COVID-19 information

As we diligently follow COVID-19 updates and developments from the Center for Disease Control (CDC), most Vitality Bowls locations remain open as our team closely follows all public health recommendations to keep our customers, employees and communities healthy and safe.

Our goal has always been to provide the most nutritious food possible to our customers, and we are dedicated to that mission now more than ever.

Some aspects of the Vitality Bowls experience have been modified, including some locations limiting dining experiences to take-out and delivery only. Please contact your local Vitality Bowls regarding in-store dining availability.

We are confident that we will get through this together as a community. In the meantime, Vitality Bowls is here for you, to provide healthy, nutritious meals for you and your family.


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