BY THE LUBBOCK AVALANCHE JOURNAL – A new café called Vitality Bowls is set to open Thursday at 2400 Glenna Goodacre Blvd., near the Chipotle and Starbucks.

Vitality Bowl originated in Northern California, specializing in açaí bowls that feature the Amazon’s antioxidant-rich berry, topped with a variety of super foods, according to a news release.

“My family has always treated food as medicine, and I have seen the positive effects that it has on the body,” Joty Brar, Lubbock Vatality Bowls franchisee, said. “I’m excited to bring Vitality Bowls to my home state of Texas and into the Lubbock community to increase awareness about the healthy and fresh ingredients in each of the dishes.” read more

The menu features the Energy Bowl, with organic açaí, goji berries and bee pollen; the Dragon Bowl, with organic pitaya, coconut milk and bananas; and the Vitality Bowl, with organic açaí, strawberries and honey.

The brand recently announced additions to its kids menu, as well as fresh juices, organic soups, panini and salads.

“We’re excited to have Joty continue to grow the brand in Lubbock,” said Tara Gilad, Vitality Bowls co-founder. “Her business intellect and background experience with marketing is outstanding and will be vital to filling the demand for a healthy fast casual café in Lubbock.”

There are currently more than 20 Vitality Bowls restaurants across the United States and more than 20 franchise units under development.

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