Vitality Bowls, which specializes in açaí bowls, has signed an agreement with former NFL defensive tackle Damon “Snacks” Harrison to open a location in Fort Worth. Harrison’s location will join the seven Vitality Bowls in the Dallas-Fort Worth area, including in Dallas, Frisco-Eldorado, Frisco-Starwood, Las Colinas, McKinney, Plano and Southlake, according to a company press release.
Harrison, who had a nine-year career playing professional football, is planning for a mid-2022 opening in Fort Worth. The health-focused fast casual restaurant will grant local residents, professionals and visitors access to an assortment of nutrient-dense foods not found elsewhere. Following this opening, Harrison is planning to open another location in the Rockwall area.
“I’m very particular about what I attach my name to, especially when it comes to food. If it’s not something I’d eat or let my kids eat, there’s no chance I’d be associated with it,” Harrison said in the release. “Vitality Bowls, with their commitment to providing healthy eating options that are also delicious, checks all the boxes for a restaurant brand that I want to be a part of. I can’t wait to open up my café and spread the superfood movement in Fort Worth.”
As the brand approaches its 10-year anniversary this November, Northern California-based Vitality Bowls has over 140 locations open or in development across the United States.
“We are thrilled to have an athlete of Damon’s caliber join us to spread our superfood movement further throughout the country and make healthy eating more accessible to all,” Tara Gilad, president and co-founder of Vitality Bowls, said in the release. “Damon is a wonderful addition to our franchise family and I’m excited for him to grow our presence in the Dallas-Fort Worth area.”
In addition to açaí bowls and smoothies, the brand serves salads, grain bowls, wraps and toasts.