BY FAST CASUAL – Vitality Bowls will open its newest location on April 14 in Chula Vista, California. The new franchise store is the first for Victor and Kristina Reeves, who plan to open one or two additional cafés in the San Diego area, according to a company press release.

“The approach that Vitality Bowls takes to offering healthy ingredients to an on-the-go meal is exactly what is needed in the Chula Vista area,” said Victor Reeves. “After trying an açaí bowl for the first time, I knew this was a concept that I wanted to invest in. I’m excited to bring the café and a healthy lifestyle to everyone in Chula Vista.”

The new restaurant will be located at 2015 Birch Road, Ste. 907, at the intersection of Olympic Parkway and Eastlake Parkway in the Otay Ranch Town Center. This restaurant will be the 17th Vitality Bowls café in California, joining the 22 locations based nationwide.

“Victor and Kristina are the perfect fit for the new café in Chula Vista,” said Tara Gilad, co-founder of Vitality Bowls. “Not only is the pairs’ entrepreneurial spirit remarkable, they also embody the essence of the Vitality Bowls brand and stand for the healthy lifestyle that we’re so passionate about.”

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